Project 1
Ridge supply-side set-up
Building the engine that brings asset owners onto the platform.
Design and stand up a new, repeatable system to find, identify, screen, contact and convert asset owners, such as forest and farmland owners, project developers and land stewards, onto the Ridge platform.
Build the sourcing funnel end to end: define the target universe and qualifying criteria, assemble and enrich prospect lists, establish a screening and prioritization framework, and design the outreach and conversion sequences that move an owner from first contact to onboarded supply.
Turn what is today an ad-hoc effort into a documented, scalable origination process that the team can run and continuously improve.